Engagement Pressure on Telcos

April 21, 2016

A really interesting perspective from McKinsey in their article about The digital pressures weighing on telecoms - “OTT applications and software divert customers to new brands at the expense of the telecom operators. These OTT brands, such as Netflix, already garner twice the loyalty of their typical telecom counterparts (as measured by net promoter scores).

 

 

 

 

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