"Corona Haarega India Jeetega"
"Corona will lose, India will win"
Indian mobile operator Jio has been using the mAdme Customer Experience platform to communicate key messages to their subscribers during the Coronavirus pandemic.
This message was displayed to Jio subscribers once a day at the end of any phone call and linked to important Coronavirus information.
This COVID-19 awareness campaign was viewed over 250 million times by Jio subscribers all over India.
Now more than ever the world needs clear, direct and factual information delivered as quickly as possible.