Real-Time Customer Engagement at Scale
On-device intelligence, campaign orchestration, and insights in one integrated telco-specific platform.
A Unified Customer Engagement Platform for Service Providers
The mAdme Platform is designed specifically for CSPs. Unlike other industry solutions that address only one part of the customer engagement journey, mAdme delivers a complete telco-specific platform for end-to-end customer engagement.
At its core is on-device intelligence - mAdme Context & Personalization - that processes real-time signals such as app opens, unlock events, connectivity, and location, which service providers can then use to trigger the right messages at the right time, directly on the device, when customers are most receptive to receiving them.
That same intelligence also enables campaign orchestration - mAdme Scenarios - and actionable insights - mAdme Insights, extending its value beyond individual message delivery. Together, these capabilities create a full end-to-end platform that drives engagement, richer customer journeys, and actionable intelligence.
The platform is also supported by a comprehensive set of APIs for seamless integration with third-party systems, as well as a suite of consultancy services that provide the expertise service providers need to accelerate their transformation.
On-Device Intelligence
mAdme Context & Personalization
On-device triggering for real-time engagement
Device data collection and processing for context
Campaign management app for direct control
Generative AI–driven personalization for tailored messaging
The foundation of the mAdme Platform is on-device intelligence. By processing real-time signals, the platform builds a live understanding of customer behavior. This enables service providers send messages in real time at the moment customers are most likely to welcome them.
With its Scenarios capability, mAdme takes contextual intelligence further by enabling end-to-end campaign orchestration. Service providers can transform on-device intelligence into rich customer journeys that adapt in real time. With built-in workflow creation, audience segmentation, and automation, the platform makes it simple to design and deliver campaigns that scale with precision, and all dynamically driven by the power of real time intelligence on the device.
Turning Context into Journeys
mAdme Scenarios
Workflow creation tools to map customer journeys
Audience segmentation and builder for targeting
Fulfillment actions to complete customer flows
Dynamic workflow augmentation for adaptability
Turning Intelligence into Actionable Value
mAdme Insights
mAdme Insights transforms on-device intelligence into powerful insights that service providers can use to drive growth. Patterns of device usage & device health can be gathered, campaign effectiveness can be tracked in real time, and AI-generated profiles provide predictive visibility.
These insights can be monetized directly or applied to refine engagement strategies, optimize campaigns, and strengthen customer relationships. By turning intelligence into clarity, mAdme helps service providers make smarter decisions and unlock new value.
Collect device status & usage data for trend analysis, predictive modelling and hyper-targeting
Campaign analytics and reporting dashboards
Real-time event result processing
Profile creation across customer segments
AI-driven segmentation that updates
automatically based on real-time device behaviour
Open by Design
APIs and Integration
Every capability of the mAdme Platform is accessible through a suite of APIs, enabling easy integration with third-party systems. An interactive API reference provides developers with clear, step-by-step documentation to ensure smooth setup and rapid deployment.
Built for Scale and Security
The mAdme Platform is cloud-native and can be deployed in dedicated environments to meet privacy and compliance requirements. Proven in production at global scale, the platform delivers consistent performance for service providers managing millions of customers.
Expertise that Extends the Platform
mAdme goes beyond technology. Our senior consultants bring deep expertise in software architecture, mobile app development, business intelligence, and DevOps. We work alongside service providers to support digital transformation, ensuring the platform delivers maximum value in every deployment.