Personalized Context in Real Time, Triggered When It Matters Most
mAdme’s on-device intelligence captures contextual customer behavior, empowering service providers to trigger the right message at the right time.
Why it matters
Customer engagement fails when messages are delivered at an inappropriate time or lack relevance for the specific recipient. Many customer engagement platforms today send generic notifications or rely on delayed data, so messages land too early, too late, or completely miss the mark.
mAdme changes this by capturing intelligence directly on the device. Equipped with the right intelligence, service providers can trigger notifications at a time when their customers are most receptive to receiving them, making each interaction an opportunity to send communications that are timely, relevant, and impactful.
mAdme Context & Personalization Core Features
Context & Personalization is the foundation of the mAdme Platform. Powered by on-device intelligence, it captures real-time signals and builds live behavioral context, enabling service providers to trigger personalized messages at the right moment and at scale.
Key features:
Behavioral context building from device signals such as unlocks, app opens, and roaming events.
On-device real-time triggering that delivers messages at the right moment.
Campaign management app for direct control and configuration
Generative AI personalization to tailor content dynamically at scale.
Benefits for Service Providers
Using real-time and on-device intelligence, service providers can transform engagement into measurable benefits
Messages reach customers when they are most receptive, increasing open and click-through rates.
Personalization strengthens customer relationships and reduces churn.
Precise targeting eliminates wasted effort and boosts ARPU.
Real-time delivery builds trust by making messages consistently relevant.
How It Works
mAdme’s Context & Personalization component builds real-time context using on-device intelligence sourced from multiple signals. This empowers service providers to trigger messages when customers are most receptive to receiving them. The same intelligence also powers mAdme’s campaign orchestration (mAdme Scenarios) and analytics (mAdme Insights) components, making the Context & Personalization component the core engine that drives the entire platform.