mAdme’s Insights capability transforms on-device intelligence into powerful actionable insights. It gives CSPs a clear view of customer engagement helping them make smarter decisions and unlock new revenue opportunities.
Actionable Insights, Powered by On-Device Intelligence
Why it matters
Collecting data is easy. Turning it into something meaningful is not. Many customer engagement platforms leave service providers managing multiple, scattered data sources with limited visibility into what actually drives customer engagement or lifetime value.
mAdme’s Insights capability brings device and network usage data together into a single view, translating it into clear, actionable insights. Service providers can use these insights to enhance customer experience, uncover new revenue opportunities, strengthen retention, and improve network performance.
mAdme Insights Core Features
mAdme’s Insights capability transforms customer and network usage data into business-ready intelligence that service providers can quickly act on. It reveals how customers behave across devices and networks, unlocks hidden opportunities, and informs what actions can drive better outcomes for both the service provider and their customers.
Key features:
Profile Creation: Build customer and audience profiles based on actual on-device and network usage behavior.
AI-Generated Personas: Use AI to generate dynamic, data-driven customer profiles that predict future behavior.
Real-Time Analytics: Monitor the effectiveness of campaigns with live data and event tracking.
Performance Optimization: Continuously refine campaign targeting and messaging through data-backed insights.
Some of the specific insights mAdme can equip service providers with include:
Combining SIM and device usage data to identify customers using competitor networks with dual SIM cards. This enables service providers to create competing offers and micro campaigns targeted specifically at those customers.
Using WiFi connection data to identify which competitor broadband providers customers are using, allowing targeted retention or cross-sell campaigns for those customer segments.
Tracking battery performance and recharge frequency to identify customers experiencing poor device performance and trigger micro upgrade campaigns with suitable new devices and plans targeted specifically at those customers.
Identifying customers with devices where on-device storage is nearing capacity and promote new cloud backup offers to those customers.
Using location data to calculate footfall for certain areas, combining it with customer profile data to create insights that can be monetized or used to guide future network investment decisions.
Identifying customers who use the most data across mobile and WiFi networks and target them with higher-tiered plans that include more data.
Benefits for Service Providers
With mAdme’s Insights capability, service providers can act with precision and confidence
Accurate next best actions: Deliver the right offer or message based on real-time data.
Early visibility of behavior trends: See emerging usage patterns and competitor activity sooner.
Revenue growth: Use insights to drive new upgrades, cloud services, and higher-tier plans.
Higher conversion rates: Run focused micro campaigns for example targeting heavy data customers, or customers with specific device performance issues or who are using competitor networks.
Stronger segmentation: Build customer segments from verified usage data rather than assumptions.
Smarter network investment: Apply footfall intelligence to prioritize upgrades where they will have the most impact.
How It Works
The Insights capability works seamlessly with mAdme’s wider Context & Personalization and Campaign Orchestration capabilities to create a continuous flow of data, insight, and action.
The Context & Personalization capability captures real-time on-device behavioral intelligence that can be used to trigger the right messages at the right time. This same intelligence feeds into the Campaign Orchestration capability, where it can be combined with network usage data to deliver personalized campaigns, offers, and experiences when customers are most receptive.
All resulting engagement and campaign performance data flows into the Insights engine, where it is aggregated, analyzed, and transformed into clear insights that reveal behavior patterns, performance trends, and new monetization opportunities, which can then be fed back into the wider platform capabilities. The result is smarter targeting, continuous optimization, and measurable improvement across the entire mAdme Platform.
