Smarter Customer Journeys, Powered by On-Device Intelligence
mAdme’s Scenarios component builds on personalized, on-device & network intelligence, enabling CSPs to design and deliver rich, contextual engagement journeys that adapt in real time to changing customer behavior.
Why it matters
Traditional campaign management systems are often slow, broken, and heavily manual. Marketing teams face constant pressure to deliver more campaigns in less time, often without the right information at hand.
mAdme’s Scenarios changes that. By combining contextual intelligence with automated workflows, it gives service providers the ability to respond to real-time signals, such as network usage events, plan purchases, or top-ups, along with on-device triggers. This makes it easy to create data-driven journeys that scale quickly, enabling faster execution, higher responsiveness, and campaigns that stay relevant to every customer.
mAdme Scenarios Core Features
Scenarios converts intelligence into action. It gives service providers complete control to design, automate, and optimize campaigns that evolve in real time based on customer context and behavior.
Key features:
Campaign Management: Centralize, schedule, and monitor all campaigns from one unified source.
Workflow Creation: Build flexible customer journeys that respond to real-time triggers.
Audience Segmentation and Builder: Define and refine audiences using live behavioral and contextual data.
Fulfillment Actions: Deliver automated responses and messages across multiple channels.
Dynamic Workflow Augmentation: Continuously improve campaigns with adaptive logic that learns and optimizes performance in real time.
Benefits for Service Providers
With mAdme Scenarios, service providers can transform how they plan, execute, and optimize campaigns to achieve stronger results
Campaigns launch faster with minimal manual effort.
Automated workflows adapt to customer behavior in real time.
Targeted, contextual delivery improves engagement and conversion.
Integrated orchestration reduces complexity and operational cost.
How It Works
mAdme Scenarios turns intelligence gathered from the Context & Personalization component into rich, powerful campaigns. Using on-device signals, it triggers automated workflows that deliver the right message at the right moment to each customer, ensuring every campaign remains relevant and timely.
It connects directly to mAdme Insights, which captures and analyzes performance to continually refine and improve orchestration. Together, these components create a closed feedback loop that increases engagement and efficiency at scale.