Customer engagement technology is changing the way that mobile operators connect with their users in a wide range of different ways. In fact, the top three trends in this space not only help provide valuable context regarding how far we've come in a short amount of time, but they also shed an incredible amount of light about where we're going in terms of this ever-important relationship with consumers. Source: Salesforce Research - State of the Connected Customer Report The Importance of Good Customer Service According to one recent study conducted by Salesforce, customer expectations for mobile operators have never been higher. “A full 80% of people say that the experience a company provide
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