Celcom Axiata Berhad Partners with mAdme to Improve Customer Experience
An innovative new interaction channel with more personalized, contextual offers for customers which yields up to 42.6% Click Through Rates – substantially higher than seen with traditional messaging. The new approach is used both for gauging NPS customer feedback as well as driving higher conversion for new package & plan offers. Photographed at MWC2018 - Left to Right : Triona Mullane, CEO, mAdme Technologies René Werner, Chief Customer Service & Experience Officer of Celcom
Spotlight on Mobile Advertising's $100bn opportunity in Meekers “Internet Trends Report 2017”
As the digital landscape matures, Mary Meeker's Internet Trends Report has become a trend of its own. mAdme eagerly await this voluminous viewpoint every year as part of the Recode conference. Here we look at the obvious advertising opportunity gap that has been highlighted again and how our market experience relates to that opportunity. Meeker reports that mobile advertising now accounts for a $100bn market, of which 85% is accounted for by Alphabet & Facebook. Online growth
