Divided Attention: How to Engage with Dwindling Attention Spans
A well published, and quite humorous statistic often thrown around the marketing world is that a humans attention span is now lower than that of the often slandered, absent-minded goldfish. A report by statisticbrain not only provides these important statistics, but it has also interfered with evolution and created a new race, the web-user human. A quick look at these statistics simply states, yes the human attention span has dropped a remarkable 4 seconds in 15 years, but th
What Does Facebook Say About Better Ad Formats? - Facebook's COO Sheryl Sandberg
Facebook’s COO Sheryl Sandberg, offers insight on how the company is pushing clients to take advantage of the smartphone revolution Sandberg in an interview with Fast Company talks about how "..we're living through the fastest adoption of a communication technology that the world has ever seen,". Consumers have moved to mobile, yet businesses "haven't quite gotten there". Of the 4 million advertisers on Facebook, only 40% are creating mobile specific ads. Sandberg, in another
